Nepal Offers Nature, Culture & Adventure to BIT Visitors in ItalyMonday, December 28th, 2015
MILAN, Italy, Feb. 15, 2015 - Nepal Tourism Board (NTB) along with four travel trade companies participated in the 32nd edition of BIT - Borsa International Tourism held at Rho Fiera Milano from 12th-14th February 2015 in Milan, Italy. This year’s edition of BIT was largest ever travel event of Italy, with introduction of Luxury and Mice sections for travelers along with specific focus on new destinations.
BIT Milan had over 2000 participants from around 100 countries and from all over Italy representing various regions with their tourism attractions. The fair witnessed a substantial inflow of leisure and holiday travelers, business travel decision makers and travel trade members. Over 3 days, BIT witnessed the footfall of over 60000 visitors, with approx.35000 visiting on the last day of the fair, being it a consumer day. It also provided Italians with a one-stop opportunity to make their national and international travel and holiday plans. Being the biggest trade event, the fair had 10-15% growth over last year in size and number of participants which fetched an impressive response in terms of visitors.
Apart from the trade visitors, Nepal stall received the continuous flow of individual travelers specifically asking about the prominent tourist attractions within the country such as Kathmandu, Pokhara, Nagarkot, Lumbini and jungle safari of Chitwan.
During the fair, Nepal, particularly highlighted the soft adventure options such as sky diving, bungee jumping, Paragliding and ultra-lite flights, rafting, etc. In addition, the Nepalese travel trade companies promoted their special packages focusing on culture and heritage along with trekking. The major queries during the fair were regarding the flight connectivity from Europe and the best season to travel. Many expressed the airfare was a major component to decide on the destination and at the same time, many were also aware of the better connectivity through Turkish Airlines. The last two consumer days saw students from schools to Universities showing lots of interest in visiting Nepal to experience festivals as well as short treks including other general tourist attractions. Travel trade operators around Milan also showed lots of enthusiasm towards Nepal and inquire about various itinerary options for different segments such as youth and family.
Nepal delegation was led by Mr. Bharat Mani Subedi, Joint Secretary, Ministry of Culture, Tourism & Civil Aviation. Nepal Tourism Board was represented by Mrs. Ujjwala Dali, Senior Manager – Tourism Marketing & Promotion along with four travel trade companies Sampurna Aventura Travel & Tours, Wonderland Travels Nepal, Snowy Horizon Treks & Expedition, Global Asia Tours & Travels from the travel trade sector.
